SuperSport has made a major announcement on Betway Premiership ahead of the commencement of the 2024/25 Premier Soccer League season.
Betway has replaced DStv as the new sponsor of the league. This significant change marks the end of the PSL's partnership with DStv.
The PSL has confirmed that the new football season will kick off on August 3rd with the MTN8 quarter-finals. The Betway Premiership will commence on September 14th.
The pay TV broadcaster, SuperSport has announced it will televise all 240 Betway games next season.
SUPERSPORT MAKE ANNOUNCEMENT ON BETWAY PREMIERSHIP AHEAD OF NEW SEASON
“SuperSport is proud to announce that all 240 Betway Premiership matches will be available live on Your World of Champions this season,” SuperSport stated on the statement.
“The New Football Season is set to bring both spectators and viewers alike, all the thrills of the beautiful game while the inclusion of a new league sponsor, in Betway, is set to offer South African football fans exciting innovations in their favourite football league.
“SuperSport will continue bringing viewers top-notch pre-game, halftime and post-match analysis from our expert pundits and legends, with the usual touch of midweek magazine programming.”
Following the change in league sponsors, SuperSport CEO Rendani Ramovha reassured the public of their continued commitment to broadcasting PSL football.
“As a broadcaster, this is an amazing story to tell. The Premier Soccer League has once more proven itself to be one of the world’s most commercially attractive and enticing football leagues by partnering with Betway.
“We pride ourselves as the biggest funder of sports on the continent and, together with the PSL, Betway and the other PSL sponsors, we will continue creating the platforms for great football conversations”.
Meanwhile, after the announcement of new league sponsor on Wednesday, PSL Chairman Irvin Khoza expressed gratitude to SuperSport for their loyal partnership.
WHAT IRVIN KHOZA SAID ABOUT SUPERSPORT
“Talking about MultiChoice and SuperSport, this is one corporate citizen that I regard highly. During Covid, when we were in trouble … our sponsor and partner never asked for a refund for non-performance of what we promised them. They said, we understand; count on us. I want to thank you for that. That’s what partnerships are all about,” he said.
“Today we have our own channel on DStv (SuperSport PSL, 202). Anything we do to promote, produce or project, we have that channel. We now have the Betway Premiership as the sponsor of the league.
“Sitting here as the chairman of this league, I am not surprised when they say we are one of the top 20 leagues in the world. Because we know the importance of the fixture, a fixture is important for planning and to advance the purpose intended for.
“When we invite sponsors, we invite them because we are saying we have the audience, we have the platform of go-to transaction volumes, which we call the customers.”
